How GE Plans to Act Like a Startup

By • on June 3, 2014

The Wired website reported that for a nominal price, GE used the knowledge of someone they would have never otherwise met to innovate its way out a critical design problem. It was also a proof of concept for the engineering behemoth’s new innovation strategy. GE has invested a sizable chunk of its annual $6 billion R&D funds into taking advantage of a simple, internet-enabled truth: Now, more than ever, it’s possible to connect with people around the world, so why not take advantage of that to solve some engineering problems?

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