Creating an Innovation Culture
The MalayMailOnline website noted that not a single company in the world owns more than 1 per cent of global hi-tech knowledge. Collaboration with outside groups such as complementary businesses, universities, government agencies, and think tanks often brings new perspectives and ideas to the innovation process. Companies can bring in [outside experts] when they need to, engage in open innovation and avoid the “not invented here” mentality. Companies can look at their own customers, suppliers and other organizations as potential collaborators.
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