A Spiral Approach to Business Model Innovation
A report on the Ernst & Young website notes that the companies that generate business innovations thrive on collaboration, a free exchange of ideas and regular interactions with customers and other stakeholders. Perhaps most important is that innovative companies do not outsource this function to a department or committee. Nor do they hastily come up with an innovation plan when the corporate strategy calls for it. For them innovation is a way of life. It is what they do.
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