Change the Model, Not the Business

By • on September 19, 2012

The iedp website notes that the focus of innovation in most companies is on new products or new market segments.  Yet, there is evidence to suggest that the big money lies in a different kind of innovation – business model innovation. A recent Economist Intelligence Unit global survey of 4000 managers revealed that 54% believe that business model innovation is more important for success than product or service innovation.

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