Media Industry Business Models

By • on January 21, 2011

In his “TV Board” blog on MediaPost, Bob DeSena outlines the components of a business model and applies it to the media industry:

A friend reminded me recently about the need to rethink even our most basic daily assumptions, as he noted the warning label on a Superman costume in a store. “Cape does not enable user to fly,” it said.

It was accurate, of course — but I was amazed at the manufacturer’s need to state it.

We’re living through a unique period in the media industry. In fact, I don’t think we should refer to the “media” industry, at least for a time, until we rethink the assumptions now transforming it.  It has become the mediatech industry.

Click here to read the full post.

Image via flickr.

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