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Is Your Marketing Platform Really Open?
The CMS Wire website noted that marketers have barely scratched the surface of open innovation. There’s a lot to be excited about when looking at the future of marketing technology, but there’s also cause to be wary. In today’s fiercely competitive landscape, the tools you use can make or break your next marketing campaign — make sure you’re
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Identification of Unique Attributes and Topics Within Open Innovation Communities
The ScienceDirect website posted the abstract of an article which noted that one of the main challenges of open innovation communities is how to create value from shared content either by selecting those ideas that are worthy of pursuit and implementation or by identifying the users’ preferences
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Debunking The Myths Of Open Innovation
The Asian Scientist website noted that some business leaders still view open innovation with skepticism—perhaps they are concerned about the costs associated with OI, or have their qualms about sharing problem statements and technical solutions with external parties. We’re here to debunk some of
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Establishing a Typology of Open Innovation Strategies
The website Springer posted a study which appeared in the Asia Pacific Journal of Management which noted that a lack of relational mechanisms makes it difficult for collaborative partners in an open innovation project to share their knowledge assets. Existing literature lacks a clear explanation of how
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P&G: Corporate Innovation Needs an Outside Perspective
The Next Web website reported that Procter & Gamble built a program around open innovation that actually highlighted the company’s pain points and/or untapped opportunities in order to leverage outside talent and innovation to solve for them. If P&G is looking to innovate in the oral care space,
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NYC Launches Air Quality Challenge
The Smart Cities World website reported that New York City (NYC) has announced a open innovation challenge for individuals and organisations to come up with innovative ideas and technologies to tackle the negative impacts of urban air pollution and the urban heat island effect. “This open innovation
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Hyundai Expands Its Global Base for Open Innovation
The Yahoo Finance website reported that Hyundai is launching an open innovation center named M. Cube in Shenzhen, China, a mecca for Chinese start-ups. The open innovation center aims to discover and invest in global start-ups that have new, future-car technologies. M. Cube will be tasked with discovering
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Open Innovation in the Luxury Field
The Luxury Institute website noted that only a small minority of brands applies open innovation across the luxury landscape. Frequently, luxury goods and services brands are insular and isolated from the best available external talent. They behave like command-and-control fortresses, protecting themselves
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An Analysis of Open Innovation Strategies in Firms in Low and Medium Technology Industries
The IEEE Transactions website posted a study analyzes how firms in low and medium technology industries implement their OI strategy. It explores common patterns in OI strategies by considering inbound, outbound, and coupled OI practices. It also examines whether there are differences in innovation performance
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A Study of Open Innovation in the Electricity Sector
The University of Mannheim website reported that an open seminar by the Mannheim Institute for Sustainable Energy Studies and the Leibniz Centre for European Economic Research will be held on June 5 on Open Innovation in the Electricity Sector. This talk focuses on current efforts by a consortium of
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