The Liebertpub website published a case study of the journey that Coca-Cola, Ford, H.J. Heinz, Nike, and Procter & Gamble took in the formation and operation of the Plant PET Technology Collaborative (PTC). The technical complexity, investments required, and risks in advancing 100% bio-polyethylene terephthalate (PET) technology provided fertile ground to try something different, which resulted in the creation of a new business model, a Collaborative model. While still early, the signs indicate that the Collaborative model can be an effective adjunct to other Open Innovation models. This model is based on demonstrating meaningful value to navigate complex, costly spaces by assembling a multi-company task force that has created the right expertise and is organized to work with focus and agility.
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