Design the Right Open Innovation Project
The Innovation Excellence website noted that Open Innovation is now widely recognized as a way to enhance options for innovation by accessing external assets. However it can mean many things to many people; from running a crowdsourced idea scheme like LegStarbucksIdea, or MyStarbucksIdea, through to large co-branded initiatives like Senseo. In the middle of this spectrum lie Open Innovation joint development projects. Put simply, these are projects where two or more companies work together to launch a product or service, usually exploited in the market place by one of the partners. But these can take many forms.