European Companies Engage with Startups to Innovate
The Betanews website noted that a new report by Samsung, “The Open Economy,” showed that businesses are changing the way they’re innovating and are focusing on bringing in and collaborating with young and inspiring start-ups. Almost all European corporations surveyed (97 percent) have carefully analyzed the need for open innovation, however, not all have acted on their findings just yet. Another interesting side-product of this new approach to research and development is the collaboration between rivals. At a corporate level, it will be absolutely critical to be open-minded about where the next opportunity and the next big idea is going to come from, even if it’s coming from a competitor.
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