Hard Truth About Business Model Innovation

By • on December 10, 2016

The website Safairbooksonline posted a summary of the new book “The Hard Truth About Business Model Innovation” by Clayton M. Christensen, Emily Snyder, Derek van Bever and Thomas Bartman. The authors describe the development of a business model across time as a journey whose progress and route are predictable — although the time that it takes a business model to follow this journey will differ by industry and circumstance. The authors argue that this road-map view of business model evolution helps explain why most attempts to alter the course of existing business units fail. Unaware of the interdependencies and rigidities that constrain business units to pursuing their existing journey, managers attempt to compel existing business units to pursue new priorities or attempt to create a new business inside an existing unit.

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