How Electrolux Uses Open Innovation
The Electroluxgroup website reported on a TEDx talk, in which Lucia Chierchia, Head of Open Innovation at Electrolux, talked about how using an open innovation approach helps to capture the best ideas from innovators around the world. Chierchia said: “The role of the open innovation team is to function as a bridge between external networks of innovators and Electrolux. Some people asked us if we really wanted to work with a crazy crowd of inventors, even without public patents. I said ‘yes’, and we started to collect a huge number of ideas – good ideas – solutions able to create new value for our consumers.”
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