How TomTom Opened Up for Innovation
The MIS-Asia website reported that TomTom Telematics has built an ecosystem of third-party developers, delivering additional features to customers across a range of industries. A few years ago, TomTom made a conscious decision to open up its platform in order to broaden its capabilities. “We decided from a strategic perspective that we wanted to do more with opening up and open innovation and actively start creating this partner ecosystem,” TomTom international alliance manager George De Boer said. That ecosystem now encompasses more than than 500 partners. He added, “We can do only a few things ourselves. Almost 700 employees are working in TomTom Telematics, which includes a good number of developers – but still not as many as if we combined it with all of the development power that we now have from these 500 partners.”
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