Is Your Marketing Platform Really Open?

By • on June 18, 2019

The CMS Wire website noted that marketers have barely scratched the surface of open innovation. There’s a lot to be excited about when looking at the future of marketing technology, but there’s also cause to be wary. In today’s fiercely competitive landscape, the tools you use can make or break your next marketing campaign — make sure you’re using the best-of-the-best, not just the best of what works for your marketing cloud vendor. With truly open marketing tools now becoming more accessible than ever before, the time has come to reevaluate your “open platform.”

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