LEGO Group Announces New Open Innovation Scheme

By • on October 22, 2018

The BrickFanatics website announced that the LEGO Group is opening up the doors of the Creative Play Lab in a new approach to innovation. For years, the LEGO Group has developed new concepts and innovations behind closed doors. Now, the Billund, Denmark based business has announced “a new strategic approach that will help foster open innovation and test ideas and concept experiences through pilot projects”. “Continuing to push our innovation approach means nurturing ideas that we don’t always know the outcome of, encouraging risk-taking and finding new exiting ways to launch products that are a bit different compared to what you would normally see from the LEGO Group,” said Tom Donaldson, Vice President of LEGO Creative Play Lab.

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