Letting Your Customers Design Your Products

By • on October 4, 2011

The Inc. website reports that when Brazil’s most popular automaker, Fiat, sought a design for its 2009 concept vehicle, the Fiat Mio, rather than turning inward to its core team of designers and engineers to come up with the new look, the company turned outward­—and let the world decide how the car would look, feel, and drive. By crowdsourcing the design of the car through its website, fueled by a viral marketing campaign, the Fiat Mio became the world’s first fully-crowdsourced vehicle.

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