Mass Customization, Personalization, and Co-Creation Conference

By • on November 11, 2011

The Mass Customization, Personalization, and Co-Creation Conference will be held in San Francisco Nov. 16-19 the conference website reports. Open Innovation has developed far beyond the state of a niche-method practiced only by a selective few entrepreneurs. With the evolution of the internet to “Web 2.0” the chances offered by employing this global meeting place to integrate consumers into the innovation process has been understood long since by large and small companies alike. Still the capabilities of Open Innovation are not been used to their fullest by many who could profit from its broader use.

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