NineSigma: 5 Common Myths about Open Innovation
The Industry Today website posted an interview with Andy Zynga, CEO of NineSigma, a leading Open Innovation service provider, who outlined five common myths about open innovation. “We reached these conclusions through questions and concerns we heard from our own clients for well over a decade, and through what we hear from industry leaders and read from pieces written by academic experts on open innovation’s true barriers and best practices,” he said. He added, “Once skeptics learn more about how open innovation really works, they tend to gain trust and it becomes clear that these myths are really not true – at the same time they get a handle on the enormous benefits of OI which are not always immediately obvious.”
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