OI Implementation by Business Model Innovation.
The AirbusGroup website reported on a workshop that brought European innovation leaders for two days of discussions on Open Innovation implementation by business model innovation. “This was an excellent opportunity to exchange ideas with some of Europe’s top thinkers, and it underscored the importance of an Open Innovation approach – where companies look at things from a different viewpoint,” explained Otto Gies, an Airbus Vice President. “When realizing innovation with external partners, cultural change with outside perspectives often is the key to success.”
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