Open Innovation: A Study About the 3M and Natura – Brazil Companies

By • on September 7, 2020

The IberoAmerican Journal of Strategic Management posted a study whose aim is to verify how Natura and 3M businesses included open innovation in their everyday practices. The results show that open innovation is understood by companies like a strategy that permeates the ecosystem to the complement of resources, skills, technology, and valuable knowledge in their relationships in the innovation process. This research contributes empirically to broaden the understanding of open innovation as a company strategy. The results reveal open innovation as a strategy that permeates the ecosystem, in addition to complement resources, capacities, technologies, and knowledge that add value to the innovation process.

Click here to read the article.

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