Open Innovation for Sustainability
The Crowdsourcing website posted an article which noted that open innovation, a term coined by Henry Chesbrough in 2003, has been the subject of increased interest in policy debates and academic studies. However, despite its growing popularity, open innovation has received relatively limited attention in discussions about promoting ‘green’ innovation, The GreenXchange (GX), which was launched in 2010 by Nike along with nine other organizations, is an interesting exception to this trend. The GX, a web-based marketplace for intellectual property (IP), was founded on the belief that the best way to stimulate sustainable innovation is through open innovation.
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