Open Innovation: Helping Big Business Think Like a Start-Up
The Smart Company website reported that open innovation is a direct outcome of how social media is maturing and settling as a central play in organizational R&D. It also provides a brilliant opportunity to bring small and big business together. Open innovation presents a fabulous opportunity for start-ups and young tech talent to bring to life their input and ideas in the context of large organizations. It has all the makings of a win-win situation; the large corporates are struggling to innovate and change in the face of disruption and the open innovation model potentially offers a solution to both sides. Just make sure that both sides of the open innovation equation are clear about what’s involved.
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