Professor Henry Chesbrough’s Presentation at the Sustainable Brands Conference

By • on March 10, 2011

Below, please find a video presentation from Professor Henry Chesbrough at the Sustainable Brands 2010 Conference. His session was titled, “Open Innovation: An Apropos Paradigm Shift for Sustainable Brand Innovators.”

Chesbrough is an Adjunct Professor and Executive Director, Center for Open Innovation at the Haas School of Business at the University of California, Berkeley.

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