The Creative Potential Of (Some) Outsiders

By • on May 24, 2017

An article on the Forbes website reported that research and professional experience in open innovation models suggest that creative breakthroughs often come from unlikely sources, whom the authors call adjacent outsiders — those who are an outsider to your company or industry but have acquired some relevant experience that enables them to both understand your problem and transfer their novel perspectives to solving it. Outsiders can be more creative than insiders because they are not constrained by traditional thinking and existing solutions within a domain. This is not to say that any random outsider can beat the experts in a domain, but those who are adjacents are likely to do so when it comes to solving problems that require novel insights.

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