The Ins And Outs Of Open Innovation
An article on the Forbes website argues that there is some confusion regarding open innovation, or at least there is a need to cast a wider net around what open innovation is all about. To understand why open innovation has become so popular over the past few decades, it helps to remember what the typical or routine R&D and commercialization process looks like in most organizations. The caricature is one of scientists in white lab coats developing technologies (“R”) and business people developing (“D”) and commercializing (“C”) those technologies.
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