The New Bank Innovation Platform
A blog on the Huffington Post website noted that market research alone by financial institutions will not provide a real or whole picture of what their customers need and want. A better approach for financial institutions to find innovation and inspirations is the use of crowdsourcing and open innovation. The bank can get access through an innovation platform to potentially great ideas, innovations and inspirations, which would not happen within their organization because the ‘outside of the box’ thinking is often difficult if one is in the box.
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