Turbocharging Open Innovation

By • on March 1, 2013

The ATKearney website reports that a 100-day open innovation blitz can help fast-moving consumer goods companies fill the pipeline with higher-quality ideas, break down old ways of working, and build momentum for ongoing innovation. How do you transform a complacent, conventionally-minded consumer goods manufacturer into an engine for innovation? There are no quick or easy answers to this question. The journey can be lengthy and transformational, one that requires CEO leadership, vision, and stamina. But companies that get the first steps of the journey right are those that are most often rewarded.

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