Unlocking a Hotel Innovation Strategy
The Hotelier website reported on the use of open innovation in sparking innovation in the hospitality industry. There is a leading group of hospitality firms that not only keep up with the pace of innovation but are able to innovate the very way they provide customers with enhanced experiences. They do this by opening the innovation process to users and customers. Many industries have been relying on open innovation as a source of strategic innovation to continue growing and to continue catering to ever-changing customer demand. Open innovation activities (co-design, co-creation, crowdsourcing and contests) are powerful instruments to stimulate innovations in diverse fields of application. These collaborative innovations engage a variety of external stakeholders, including users, designers, producers (management and coworkers) and suppliers.
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