Why Large And Powerful Companies Embrace Open Innovation

By • on January 31, 2020

The Forbes website posted an interview with Lawrence Cruz, Chief Patent Counsel at Conair Corporation who said “When someone calls with an idea, I treat them as important as the next person. Everyone’s important and everyone’s idea is a good one. I think that’s the way you need to do business in general.” Large and powerful companies like Conair embrace open innovation because it benefits them. A call from an inventor could result in their next big hit. That’s why they keep their door to new, innovative ideas open.

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