If You Can’t Win, Change the Game
The Memphis Daily News published an article noting that in today’s dynamic world it is imperative for companies to continually realize growth through a sustainable competitive advantage. The trouble is that every innovation is just one new innovation away from becoming obsolete. How do proactive companies stay one step ahead? It is difficult to stay ahead for long if your focus is solely on process improvement or product innovation. Business model innovation is a less expensive complement to product or process innovation and often yields a longer competitive advantage.
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