Your Business Model is Obsolete
An article on the CNNMoney website noted that when Carlos Ghosn announced last year that Nissan, which he runs, will start making ultracheap cars for emerging markets under the revived Datsun brand — and will make a profit on them — the mainstream response was contemptuous. Make a profit on a $3,000 vehicle? Everyone knows the profits are in pickup trucks and luxury cars. No one can predict if Ghosn’s new vision will work. But applaud Ghosn for this: He is trying to develop the most crucial competency for every company today, innovating the business model.
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