2011 World Conference on Mass Customization, Personalization, and Co-Creation
The 2011 World Conference on Mass Customization, Personalization, and Co-Creation Nov.16-19 in San Francisco will engage academics, business leaders, and consultants in a set of plenary presentations, discussion panels, and paper presentations intended to bridge the topics of Mass Customization & Open Innovation:
Mass customization, personalization, and co-creation (MCPC) strategies aim to turn customer heterogeneities into profit opportunities, addressing the current trend of long-tail business models. Mass customization is a means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency.
Open innovation is the idea that companies should make greater use of external ideas and technologies in their own business, and allow unused internal ideas to flow out to others for use in their business.
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