Air France’s Open Innovation Approach Takes Off
The IdeaConnection website noted that despite the many advantages of tapping into the brain power of the crowd, some enterprises experience nothing but frustration. They throw out a challenge and receive a tidal wave of solutions from every Tom, Dick and Sally. So when Air France launched an open innovation contest it decided to pre-select participants. The French flag carrier only accepted applications from students and young adults who had graduated from design schools. By limiting the pool of participants to a highly knowledgeable and more manageable group, Air France increased its chances of receiving high quality submissions.
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