Air France’s Open Innovation Approach Takes Off

By • on August 28, 2014

The IdeaConnection website noted that despite the many advantages of tapping into the brain power of the crowd, some enterprises experience nothing but frustration. They throw out a challenge and receive a tidal wave of solutions from every Tom, Dick and Sally. So when Air France launched an open innovation contest it decided to pre-select participants. The French flag carrier only accepted applications from students and young adults who had graduated from design schools. By limiting the pool of participants to a highly knowledgeable and more manageable group, Air France increased its chances of receiving high quality submissions.

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