An Incredible Open Innovation Example

By • on March 5, 2013

The oldstlabs blog reports that open innovation encourages companies to acquire outside sources of innovation in order to improve product lines and shorten the time required to bring products to market. In many instances open innovation has become a portal allowing for the flow of these ideas. However for open innovation to be a success much more is needed than just portals as this Unilever example shows. By recognizing the might of employee feedback and encouraging everyone’s participation in the innovation process this branch of Unilever opened the floodgates of every employee’s imagination and generated a stream of ideas and potential innovations across functions.

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