Bayer MaterialScience Incorporates Open Innovation

By • on October 21, 2012

The azom website notes that companies must constantly innovate–in products, technologies and thinking–to meet the ever changing needs of markets and customers. Bayer MaterialScience has incorporated open innovation into its strategy to encourage and facilitate new product development. Bayer defines open innovation as tapping into knowledge, expertise and assets — as well as capabilities — from external sources to help address the needs of its customers.

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