Changing the Innovation Game
The Innovation Excellence website noted that Open Innovation has gained a lot of traction since Henry Chesbrough’s seminal 2003 book on the subject. The best Open Innovation programs are fully aligned with strategy and have a clear view of what they need to deliver. Companies need to attract potential partners and make it easy for them when they interact, so one useful tool is to provide a gateway to the company. Shell employs 92,000 people, spending $1.3bn on R&D. Despite this great strength, there is a strong complementary Open Innovation program.