Engaging the Inside
The innovationmanagement website asks why not apply open innovation in the internal organization? Opening up innovation to all employees in an organization can test processes internally, create the right practices and tactics before going to the outside and creating chances that it openly backfires. Involving employees spurs employee motivation and cohesiveness. Through this involvement employees feel more bonded with the brand, are more committed to the organization, which is important in an age where job-hopping is a big challenge.
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