Fiat Mio: An Example of Open Innovation in the Automobile Industry
Click here to read an article on how Fiat Brazil has created on online platform where users submit ideas for the car of the future, resulting in the Fiat Mio.
This article was featured on GUERRILLA-INNOVATION.COM, a blog which highlights a wide variety of (small) creative initiatives that challenge (big) traditional ideas in order to create something new.
Image via flickr
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