General Mills: Open Innovation Will Move from One-to-one to ‘Many-to-many’

By • on June 23, 2011

In her article on, Elaine Watson interviews General Mills senior director of connected innovation Jeff Bellairs on the company’s open innovation efforts. According to Bellairs, “I think a lot of companies dabble in open innovation, but you can’t do this with part-time staff. You have to have full-time people dedicated to it and the tools to make it work. You also need people that understand how to structure deals with multiple partners.”

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Image via flickr.

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