GE’s Eco-Innovation Platform
Andrew Winston gives an update on GE’s Eco-Innovation platform in the Harvard Business Review. The ecomagination brand has done yeoman’s duty over the last six years. It started as a business strategy that wrapped a handful of greener products into one brand story about helping both the environment and customers. Now this strategy/brand hybrid has evolved into an umbrella idea to cover everything from operational improvements to innovation initiatives, both internal and external.
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