Hershey is Sweet on Open Innovation
An article on the Crowdsourcing website noted another sign of corporate America taking open innovation seriously. The Hershey Company, the largest chocolate manufacturer in North America, hosted its first open innovation conference. The huge Pennsylvania-headquartered corporation is engaging with open innovation as part of its strategy to drive global growth. The aim of Hershey’s first Global Partner Summit was to tap into its considerable internal innovation resources as well as its broad supply base to generate new ideas, new capacities, more sustainable practices and consumer-focused innovations.
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