How Ad Agencies Can Shift to Open Innovation
The Harvard Business Review website reports that with another new season of Mad Men fast approaching, the changing nature of advertising, and along with it the role of ad agencies in the creation of ads, is once again in the spotlight. Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation. What it takes to make the successful shift to open innovation is always an important theme. The transformation of advertising reflects this shift in several important ways.
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