How Open Innovation Helped Create a Billion Dollar Brand

By • on August 12, 2014

The Ideaconnection website reported that Febreze has been one of the fastest growing brands for Procter and Gamble in recent years and it’s due to a combination of internal R&D and external innovation. Open innovation partners have been selected to develop, manufacture and commercialize Febreze-based products. The Febreze brand demonstrates the best of open innovation partnerships, when all parties meet on equal terms. The relationship is not one of a larger company being ‘serviced’ by smaller enterprises for their own needs. All partners complement and maximize each other’s strengths to gain something real, meaningful and valuable from the relationship.

Click here to read the full article.

Image via Flickr.

Purchase viagra online and purchase it from the good to cope with dependable and trustworthy pharmacy. Don't believe of the recommendation by a mantra but instead as suggestion that is useful since that might be really a correct move to make to think about. It's not just about general ease of doing all of your buying resting before your Computer, or around no prerequisite to depart your home or stand-in point, but additionally concerning the choices you might have barely considered overall. Visit the drugstore you might have handled earlier in the event that you know the thing you need precisely. Examine the options what, why and just how if, nevertheless, you will find neither particular needs or a drugstore to go to.