How Open Innovation Saved the Microsoft Brand

By • on December 18, 2011

The website Innovation Excellence reports on how Microsoft embraced an Open Innovation hack. Fresh on the heels of an impressive update to their Xbox 360 platform, including a robust re-envisioning of Kinect – Mircrosoft’s motion-sensor gaming add-on – Microsoft has changed the way people view their brand.  As soon as the Xbox 360 Kinect add-on was released in early November of last year it began to get hacked. Innovative hacks that took the Kinect technology and repurposed it in ways that had yet to be imagined began to spring up.

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