Indian Companies Need to Embrace Open Innovation
The Business Line website noted that Indian organizations can benefit from adopting an open innovation philosophy. At the strategic and system integration level, both Tata Motors and Mahindra have demonstrated its utility. Tata Motors’ entry into the small car market via the Indica, and Mahindra’s ambitious entry into the high-end SUV market through the Scorpio, were both facilitated by an ability to work with a range of technology suppliers and design consultants and integrate their inputs into successful products. This approach was cheaper than taking the vehicle design from a single source, and also allowed the companies to create their own distinctive product and brand identities.
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