Innovate together

By • on October 27, 2012

The Business Standards website notes that in many innovation processes the typical model is linear. Ideas are developed, filtered, developed and implemented. In contrast, the co-creative model can be iterative, continuous and more organic, inviting input throughout as everyone participates in a co-learning process. The value of this is that individual and collective insight grows. This helps to inspire participants to higher levels of creativity and to provide ongoing input into the development of ideas and prototypes.

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