Insight from NineSigma’s Open Innovation Leadership Summit
“From Hallmark Cards, which invented augmented-reality greeting cards to improve its top line, to General Motors, which partnered with NASA to develop a robotic assistant to supplement human activity, the message is clear: collaborating on innovation is not an option; it’s a competitive necessity.
That was the consensus among innovation executives who spoke during NineSigma‘s Open Innovation (OI) Leadership Summit in Arlington, Virginia last week. Executives from these companies, as well as Allergan, Centers for Disease Control, DSM, Eastman, Eaton Corporation, NASA, Natura, PepsiCo, Philips Consumer Lifestyle, Schlumberger, TerraCycle, Under Armour, and Unilever were among those participating.”
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