Integration of B2B customers in Open Innovation

By • on December 18, 2012

An article on the Innovation-3 website notes that among all the articles published on open innovation, so far there is little material on how to systematically innovate openly with B2B customers. This article closes the gap by describing the four key roles that B2B customers may have in this context, then addresses the question how the best partners could be found and managed and finally closes with some recommendations about what your firm should do in order to reach the next level in integrating your B2B customers into the innovation process.

Click here to read the full article.

Image via Flickr.

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