Open Innovation at Procter & Gamble

By • on January 4, 2011

In his December 27, 2010 article “Open innovation powers growth” Financial Times writer Jonathan Birchall provides a glimpse into how P&G has embraced the “not invented here” philosophy. He also provides examples of other innovative partnerships including those between Nike/Apple and Kraft/Hershey.

Click here to access the full article (online subscription required).

Image via flickr

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