Open Innovation: Bringing Marketing to the People
The 4hoteliers website published an article which noted that open innovation offers great opportunities for companies looking to streamline their product development and marketing because of its potential to empower and grant direct access from consumer to provider. Open innovation tries to connect people with expertise; open innovation aims to narrow the gap and transfer the needed information into relevant solution information. The benefit of open innovation is a simple one, it makes it much more certain that the product will be a success.
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