Open Innovation: Getting Better Ideas
The Harvard Business Review website noted that if you gather consumers consumers together to generate ideas, you’ll usually get more participation and more creativity than if you asked those same people individually to put ideas in a suggestion box. But these gatherings quickly find their creativity limited because of social convergence: The participants all see the same ideas, with the result that people pick up on each other’s suggestions rather than offer fresh insights. Fortunately for open innovation, the online environment makes it easy to overcome this problem.
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